04-04-2012 08:41:53 AM
From the article found in the link below:
Discovery Communications will rebrand its Planet Green network as Destination America on Memorial Day, May 28.
The newly christened channel "will be the first network to celebrate the people, places, and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation," according to officials at the programmer.
Destination America will target adults 25 to 54 with genres like natural history, food, travel, home and adventure, and be available in 59 million homes at launch. Henry Schleiff will be the president and general manager of the network in addition to holding that title at Investigation Discovery and Military Channel.
Planet Green launched in 2008 as a network dedicated to ecology and environmental programming, replacing Discovery Home. Despite efforts to broaden the channel's programming, Planet Green struggled to breakout and a rebrand was expected.
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05-30-2012 04:16:44 PM
I now see the rebranded channel in the Guide: Destination America (channel 465/1465).