My hope is that now AT&T will begin to treat us iPhone users as customers not captives.  Having a monopoly on something always tends to lead to that.  Then again competition is usually the way to solve it.  One hesitation for me on switching will be the loss of being able to surf the net while talking on the phone.  In my opinion, from my dealings with AT&T, I have to say that I received unfriendly service that I did not experience when I was with Sprint previously.

Wanting to have an iPhone rather than a BlackBerry I tolerated this.  Now, there is another player in the market.  If many people start switching maybe, just maybe we could see some attempts to keep the customers happy.  Wouldn't it be neat if all cell phone providers felt that their product was so good that they did not feel the need to lock subscribers in with contracts and ETFs?  

Of course, when that happens we'll all join hands and sing, Kumbaya