Microsoft is the one who really dropped the ball on this, IMHO. After all, it's AT&T's infrastructure, but it's running MICROSOFT's product. AT&T didn't come up with Mediaroom -- and that's what we're basically talking about communicating between AT&T and a customer's XBox. Oh, and, did all of you XBox users send a nice "Thank You" card to Microsoft for their decision to show you ADS on your subscription-based service? Wasn't that a nice Xmas gift of theirs?